{"product_id":"kevin-murphy-rough-rider-100gm","title":"KEVIN.MURPHY ROUGH.RIDER 100GM","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eSTRONG HOLD, MOLDABLE STYLING CLAY\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eRough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46128216768709,"sku":null,"price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/ROUGH.RIDER-EVERGREEN.jpg?v=1777185505","url":"https:\/\/efxhair.co.nz\/products\/kevin-murphy-rough-rider-100gm","provider":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","version":"1.0","type":"link"}