{"product_id":"k18-triple-bright-shampoo-125ml","title":"K18 Triple Bright Shampoo 125ml","description":"\u003cp\u003eThe first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application. \u003c\/p\u003e\n\u003cp\u003eTripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass- delivering brighter, longer-lasting blonde for everyone. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining. It will not stain your hands or clothes. K18 recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 wash removes up to 3 months of brass from hard water*.\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassiness without staining or over toning.\n\u003cp\u003eIdeal hair tone is restored and evened* for all highlighted and lifted tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowered by K18 triple-action technology:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves brass-inducing metals and minerals with ionic detox.\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassiness with precision violet technology that won’t stain or overtone.\u003c\/li\u003e\n\u003cli\u003eDefends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46371409035461,"sku":null,"price":71.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/01_PackShot_consumer_1_1024x_c055608a-b986-4ed6-8952-bc8357c4ab87.webp?v=1781671540","url":"https:\/\/efxhair.co.nz\/products\/k18-triple-bright-shampoo-125ml","provider":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","version":"1.0","type":"link"}