{"title":"12REASONS","description":"","products":[{"product_id":"12reasons-purple-conditioner-400ml","title":"12Reasons Purple Conditioner 400ml","description":"\u003cdiv class=\"info_title\"\u003eThe Blonde Metamorphosis\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Conditioner rids hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eBanishes unwanted yellow tones\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eIdeal for grey, blonde and highlighted hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eRich nourishment and hydration\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNurtures dry and damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 400ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply after using 12Reasons Purple Shampoo. Leave on for a few minutes. Rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067480330437,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_purple_conditioner_600x_7119da90-dc7b-44ae-aeb5-04ba58bbbeb6.webp?v=1775791058"},{"product_id":"12reasons-purple-shampoo-400ml","title":"12Reasons Purple Shampoo 400ml","description":"\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section expandable-content expandable-content--expandable\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003e12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBanishes unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eIdeal for grey, blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eRich nourishment and hydration\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eNot tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply 12Reasons Purple Shampoo to wet hair. Massage into a rich lather, then rinse. Follow with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/12reasons-purple-conditioner-400ml\" title=\"12Reasons Purple Conditioner 400ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e12Reasons Purple Conditioner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003eor a 12Reasons Hair Mask.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067481280709,"sku":null,"price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_purple_shampoo_600x_b3d4eec2-8d3c-4fe3-a53d-57a0a832d81b.webp?v=1775791207"},{"product_id":"12reasons-argan-oil-shampoo-400ml","title":"12Reasons Argan Oil Shampoo 400ml","description":"\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section expandable-content expandable-content--expandable\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003eArgan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.\u003c\/p\u003e\n\u003cdiv class=\"info_text\"\u003eExperience the transformational ability of 12Reasons.\u003c\/div\u003e\n\u003col\u003e\n\u003cli class=\"info_text\"\u003eCleanse\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eDetangle\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eColour protection\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eRich nourishment\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eAnti-frizz\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eEliminate product build up\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eDeeply moisturise\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eAdd brilliant shine\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eSmooth\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eNurture dry and damaged hair\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eImprove manageability\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eWont weigh hair down\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e \u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: deep conditioning benefits\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eNot tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply shampoo to wet hair. Massage then rinse. Follow with\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/12reasons-argan-oil-conditioner-400ml\" title=\"12Reasons Argan Oil Conditioner 400ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e12Reasons Argan Oil Conditioner\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/12reasons-argan-oil-mask-250ml\" title=\"12Reasons Argan Oil Mask 250ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e12Reasons Argan Oil Hair Treatment Mask\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067482034373,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_argan_oil_shampoo_600x_68826754-548b-4d90-be34-938fd4790cda.webp?v=1775791292"},{"product_id":"12reasons-argan-oil-conditioner-400ml","title":"12Reasons Argan Oil Conditioner 400ml","description":"\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section expandable-content expandable-content--expandable\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Gently moisturises and detangles hair, bringing vital hydration to dry hair without impacting colour.\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eExperience the transformational ability of 12Reasons.\u003c\/div\u003e\n\u003col\u003e\n\u003cli class=\"info_text\"\u003eCleanse\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eDetangle\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eColour protection\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eRich nourishment\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eAnti-frizz\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eEliminate product build up\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eDeeply moisturise\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eAdd brilliant shine\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eSmooth\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eNurture dry and damaged hair\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eImprove manageability\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eWont weigh hair down\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eMacadamia Oil: deep conditioning benefits\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003e\n\u003cstrong\u003eHow To Use: \u003c\/strong\u003eApply after rinsing \u003ca href=\"https:\/\/www.haircare.co.nz\/collections\/new\/products\/12reasons-argan-oil-shampoo-400ml\" title=\"12Reasons Argan Oil Shampoo 400ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e12Reasons Argan Oil Shampoo\u003c\/strong\u003e\u003c\/a\u003e. Leave on for a few minutes then rinse.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067482689733,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_argan_oil_conditioner_600x_cf0d90e2-d4ac-4ce2-ae45-1b4352f0a846.webp?v=1775791399"},{"product_id":"12reasons-argan-oil-mask-250ml","title":"12Reasons Argan Oil Mask 250ml","description":"\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section expandable-content expandable-content--expandable\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003eDeeply hydrate dry hair with 12Reasons Argan Oil Hair Treatment Mask! Nourishing Argan Oil is combined with rich Avocado and Coconut Oil to soften and moisturise dry and dull hair. Revitalising, moisturising and deeply conditioning, 12Reasons Argan Oil Hair Treatment Mask brings vital hydration back to dry hair. Lacklustre hair is transformed in just 10 minutes, becoming luminous and hydrated.\u003c\/p\u003e\n\u003cp\u003eExperience the transformational ability of 12Reasons.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eCleanse\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetangle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour protection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich nourishment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnti-frizz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEliminate product build up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeeply moisturise\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd brilliant shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNurture dry and damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImprove manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWont weigh hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a generous amount of hair mask to shampooed, damp hair. Let process for 7-10 minutes. Rinse. No heat is necessary. Apply 2-3 times weekly for mega hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"expandable-content__toggle\"\u003e\u003cspan class=\"expandable-content__toggle-icon\"\u003e\u003c\/span\u003e\u003c\/button\u003e\n\u003c\/div\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067486523589,"sku":null,"price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_argan_oil_mask_600x_fb6bf60d-89d8-4cf1-b473-5aa861d84bf5.webp?v=1775791513"},{"product_id":"12reasons-argan-oil-serum-100ml","title":"12Reasons Argan Oil Serum 100ml","description":"\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section expandable-content expandable-content--expandable\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003e12Reasons Argan Oil Hair Serum transforms dry, dull and frizzy hair, restoring moisture and shine to hair, and eliminating frizz. Richly nourishing Argan Oil deeply hydrates dull hair, while Coconut and Avocado Oils add extra moisture for smoothness and shine. Dry, unmanageable hair will be left smooth and protected from humidity\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"info_text\"\u003eExperience the transformational ability of 12Reasons.\u003c\/div\u003e\n\u003col\u003e\n\u003cli class=\"info_text\"\u003eCleanse\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eDetangle\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eColour protection\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eRich nourishment\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eAnti-frizz\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eEliminate product build up\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eDeeply moisturise\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eAdd brilliant shine\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eSmooth\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eNurture dry and damaged hair\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eImprove manageability\u003c\/li\u003e\n\u003cli class=\"info_text\"\u003eWont weigh hair down\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons for exquisite hair! \u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eAdds softness and dazzling shine to dull hair\u003c\/li\u003e\n\u003cli\u003eDry and distressed hair is smoothed and protected from frizz\u003c\/li\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eCoconut and Avocado Oil: hydrates and detangles\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eNot tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eDispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067487080645,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_argan_oil_serum_600x_408e733a-241b-4346-9ee8-ae449ba16a7b.webp?v=1775791597"},{"product_id":"12reasons-keratin-shampoo-400ml","title":"12Reasons Keratin Shampoo 400ml","description":"\u003cdiv class=\"info_title\"\u003eCleanse, Restore and Strengthen Damaged Hair\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eBanish breakage! 12Reasons Keratin Shampoo gently cleanses and restores strength to damaged and over processed hair. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time! Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eGently cleanses and adds strength to damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAvocado Oil: helps hydrate dull, damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 400ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Keratin Conditioner or 12Reasons Keratin Hair Treatment Mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067488751813,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_keratin_shampoo_600x_d347a238-e49a-4663-bf18-ac57f9abb69d.webp?v=1775791755"},{"product_id":"12reasons-keratin-conditioner-400ml","title":"12Reasons Keratin Conditioner 400ml","description":"\u003cdiv class=\"info_title\"\u003eRestore Radiance with the Power of Keratin\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eRestore strength to damaged, over processed hair and say bye-bye breakage! 12Reasons Keratin Conditioner is formulated with hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time! Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eHydrating and strengthening for damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAvocado Oil: helps hydrate dull, damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 400ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply after using 12Reasons shampoo. Leave on for a few minutes. Rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067489636549,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_keratin_conditioner_600x_87c6e57c-28c0-4c1c-9ae6-d52fcc163dc5.webp?v=1775791828"},{"product_id":"12reasons-keratin-mask-250ml","title":"12Reasons Keratin Mask 250ml","description":"\u003cdiv class=\"info_title\"\u003eRestore Hairs Radiance with Keratin\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons Keratin Treatment Mask helps to deeply restore and revitalise damaged and over processed hair to help prevent breakage. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time! Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eIntensely hydrating and strengthening for damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAvocado Oil: helps hydrates dull, damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 250ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply a generous amount of hair treatment to shampooed, damp hair.\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eLet process for 7-10 minutes. Rinse.\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eNo heat is necessary.\u003c\/li\u003e\n\u003cli class=\"features_li\"\u003eApply 2-3 times weekly for hydrated hair!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067489996997,"sku":null,"price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_keratin_mask_600x_01cfda41-dad5-4bf5-8418-63be74091d5c.webp?v=1775791860"},{"product_id":"12reasons-keratin-serum-100ml","title":"12Reasons Keratin Serum 100ml","description":"\u003cdiv class=\"info_title\"\u003eEliminate Frizz, Add Smoothness and Shine\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e12 Reasons Keratin Hair Serum smooths and adds shine to damaged and over processed hair to help prevent frizz. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is given gorgeous shine in no time! Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eProtects from frizz and adds shine to dull, damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAvocado Oil: helps hydrates dull, damaged hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 100ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eDispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067490029765,"sku":null,"price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_keratin_serum_600x_64f326eb-5cd8-45e0-8897-ac18ff17e956.webp?v=1775791950"},{"product_id":"12reasons-marula-oil-shampoo-400ml","title":"12Reasons Marula Oil Shampoo 400ml","description":"\u003cdiv class=\"info_title\"\u003eTame Frizz, Cleanse and Smooth\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eCleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care! Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 400ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Marula Oil Conditioner or 12Reasons Marula Oil Hair Treatment Mask.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067490357445,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_marula_oil_shampoo_600x_1c5c4f38-a1f7-4f3a-ba34-335e6f6e6010.webp?v=1775792093"},{"product_id":"12reasons-marula-oil-conditioner-400ml","title":"12Reasons Marula Oil Conditioner 400ml","description":"\u003cdiv class=\"info_title\"\u003eBanish Frizz with Marula Oil\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eNourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil Conditioner 1L! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz. Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 1L\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply after 12Reasons Marula Oil Shampoo. Leave on for a few minutes then rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067490619589,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_marula_oil_conditioner_600x_73f102ad-a456-4d0f-89f6-dd1c2f3a74cd.webp?v=1775792244"},{"product_id":"12reasons-marula-oil-mask-250ml","title":"12Reasons Marula Oil Mask 250ml","description":"\u003cdiv class=\"info_title\"\u003eDeeply Hydrate and Restore Unruly Hair\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eDeeply nourishing 12Reasons Marula Oil Treatment Mask brings vital hydration to frizzy, unmanageable hair. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair! Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 250ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eApply a generous amount of hair treatment mask to shampooed, damp hair. Let process for 7-10 minutes. Rinse. No heat is necessary. Apply 2-3 times weekly for manageable hair!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067491012805,"sku":null,"price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_marula_oil_mask_600x_b9f159c6-ef23-4c67-baff-c27d65b4a969.webp?v=1775792318"},{"product_id":"12reasons-marula-oil-serum-100ml","title":"12Reasons Marula Oil Serum 100ml","description":"\u003cdiv class=\"info_title\"\u003eTransform and Smooth Frizzy Hair\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons Marula Oil Serum adds brilliant shine to frizzy hair whilst smoothing fly-aways for a soft, sleek look. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair! Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eDry frizzy hair is smoothed and tamed\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eHydrating Marula Oil: controls frizz and fly-aways\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eFruit and Seed Oils: add softness and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eColour safe\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 100ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eDispense a small amount of serum, around the size of a 10c coin, onto the palm of your hand. Gentle rub hands together, then use both hands to apply to clean, damp, or dry hair. Use a comb for even distribution. Dry naturally or blow-dry.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067495043269,"sku":null,"price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_marula_oil_serum_600x_3bd96019-2f71-475e-9abe-8a713171222e.webp?v=1775792382"},{"product_id":"12reasons-creative-curl-cream-236ml","title":"12Reasons Creative Curl Cream 236ml","description":"\u003cdiv class=\"info_title\"\u003eThe Curl Metamorphosis\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eThe transformational curl ability of 12Reasons. Moisturise, condition, volumise and eliminate frizz for sleek, natural looking curls and waves. 12Reasons Creative Curl Creme provides nourishment for parched locks while amplifying curls and waves. Hair is nurtured by 12Reasons to look and feel its absolute best, giving you 12 reasons to love your curls every single day.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eCreates natural looking curls and waves\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDefines and conditions\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eControls frizz for smooth, glamorous curls\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for coloured hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 236ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eSmooth through towel-dried hair to define, condition and defrizz. Apply slightly more product to dense areas. Style as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067495502021,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_creative_curl_creme_236ml_600x_6a968541-5c2f-49e7-8483-b47c481bcb37.webp?v=1775792476"},{"product_id":"12reasons-the-absolute-curl-cream-300ml","title":"12Reasons The Absolute Curl Cream 300ml","description":"\u003cdiv class=\"info_title\"\u003eThe Queen of Curls\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eAre your curls in need of some TLC? When it comes to taming unruly curls, there's simply no better treat than 12Reasons The Absolute Curl Creme. A true all-rounder, this rich styling creme creates effortless curls and enviable waves while boosting volume and smoothing frizz. Infused with nourishing ingredients to deeply moisturise and condition, your curls will be left looking smoother and sleeker than ever.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eRich styling cream for curls\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eEnhances curls while boosting body and volume.\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eProvides weightless definition and hold\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSmooths frizz and enhances shine for an instant pick me up\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eEnriched with nourishing Coconut Oil and Hydrolysed Soy, Wheat and Corn Protein to moisturise and condition\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNo product build-up, can be shampooed or brushed out easily\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 300ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eDistribute 12Reasons The Absolute Curl Cream over damp or wet hair. Apply slightly more product to dense areas and style as usual.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067496091845,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_the_absolute_curl_creme_600x_87ab093a-5092-41c5-b391-681d2d6c5c89.webp?v=1775792590"},{"product_id":"12reasons-the-absolute-texturiser-145ml","title":"12Reasons The Absolute Texturiser 145ml","description":"\u003cdiv class=\"info_title\"\u003eGet A Grip\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eHave you been searching for the key to effortless beachy waves? Unlock the styling secrets with 12Reasons The Absolute Texturiser. Formulated with lightweight sea salt spray, it delivers the messy, lived-in looks you've been longing for with a simple spray and scrunch. Enjoy an instant ocean texture and matte grip (minus the sticky, crunchy finish). Boasting long lasting hold and luminous shine, The Absolute Texturiser is an essential for textured, tousled hair.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eLightweight spray\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCreates long lasting texture and shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eEnhances curls and waves\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAdds body and grit with a natural finish\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eInfused with nourishing Coconut Oil and Hydrolysed Keratin.\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for all hair types (especially those looking for beachy volume)\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 145ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eShake 12Reasons The Absolute Texturiser before use. Spray on hair, working through with fingers to create instant texture and body.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067511099589,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_the_absolute_texturiser_600x_9e867e38-158c-436b-96e2-1873fd7c0c05.webp?v=1775792662"},{"product_id":"12reasons-the-absolute-volume-powder-12g","title":"12Reasons The Absolute Volume Powder 12g","description":"\u003cdiv class=\"info_title\"\u003eVa Va Volume\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eLooking to breathe new life into flat, lifeless hair? Create natural looking body and texture with 12Reasons The Absolute Volume Powder. Volumising agents work to transform your hair for a thicker, fuller and bouncier result. This dual-purpose powder provides the perfect grip and texture when used for braids and updos. Clear, translucent and mess-free, it easily targets the areas in need of an instant lift. Simply work in the powder and watch it absorb and initiate maximum volume.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eLightweight powder\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSpray in at roots for instant lift\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCreates natural looking body, volume and texture\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDelivers fuller, bouncier hair without compromising movement\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 12g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eSpray 1 to 2 pumps, 10cm from hair, focusing on roots. Work 12Reasons The Absolute Volume Powder through hair with fingers to style and volumise when in need of extra oomph.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067511886021,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704250-519x479.jpg?v=1775795181"},{"product_id":"12reasons-creative-styling-creme-250ml","title":"12Reasons Creative Styling Creme 250ml","description":"\u003cdiv class=\"info_title\"\u003eThe Smooth Metamorphosis\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eThe transformational styling ability of 12Reasons. Add definition with a soft, natural look and feel. 12Reasons Creative Styling Creme nourishes hair while controlling frizz and boosting volume, leaving hair styled to perfection. Hair is nurtured by 12Reasons to look and feel its absolute best, giving you 12 reasons to love your style every single day.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eMoisturises, conditions and creates volume\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAdds definition to all hair types\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eLeaves hair smooth, shiny and easy to style\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eControls frizz for sleek, healthy looking hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for coloured hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 250ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067512705221,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/12reasons_creative_styling_creme_600x_baaf8c4a-def1-47e7-b749-2caec0c38f73.webp?v=1775792874"},{"product_id":"12reasons-curl-amplifier-236ml","title":"12Reasons Curl Amplifier 236ml","description":"\u003cdiv class=\"product-product container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv id=\"content\" class=\"col-sm-12\"\u003e\n\u003cdiv class=\"product_tabs\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\n\u003cdiv class=\"tab-pane active\" id=\"tab-description\"\u003e\n\u003cdiv class=\"info_title\"\u003eThe Absolute Curl Amplifier\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons Curl Amplifier 236ml creates curls with long-lasting hold \u0026amp; definition. It's hydrating formula enhances the curls natural shape and smoothest away frizz.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eHydrates \u0026amp; reduces frizz\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDefines \u0026amp; enhances curl shape\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eProvides long-lasting hold\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNot tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"info_desc\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"related-block\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067557466309,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704253-519x479.jpg?v=1775793040"},{"product_id":"12reasons-curl-amplifier-236ml-1","title":"12Reasons Curl Amplifier 236ml","description":"\u003cdiv class=\"info_title\"\u003eReady to Revive?\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eWhen your hair is in need of resuscitation, look no further than 12Reasons The Absolute Dry Shampoo. Whether you're in between washes or in between workouts, you can enjoy an instant refresh - no water required! Delivering a dramatic cleanse, The Absolute Dry Shampoo absorbs excess oil and impurities, simultaneously boosting body and texture. Enriched with nourishing aloe vera and coconut and argan oils, it's an intensive revival designed to extend the life of your style!\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eLightweight spray\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCleans and refreshes hair on the go\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAdds body and texture - the ultimate pick me up!\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eAbsorbs excess oil without residue or build up\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNo water required\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eMatte finish\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eEnriched with nourishing Argan Oil, Coconut Oil and Aloe Vera\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for all hair types (especially those looking to reduce the frequency of washes)\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 132g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eShake 12Reasons The Absolute Dry Shampoo before use. Spray on hair from 20cm targeting roots. After one minute, brush or work lightly into hair. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067558187205,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704254-519x479.jpg?v=1775793137"},{"product_id":"12reasons-the-absolute-finisher-150g","title":"12Reasons The Absolute Finisher 150g","description":"\u003cdiv class=\"info_title\"\u003eKeep Hair Locked and Loaded\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eBusy days leave no time for hair touch ups! Keep your hair locked in place anytime, anywhere with 12Reasons The Absolute Finisher. The finishing touch for any hairstyle, this hero product offers optimal humidity resistance, keeping your style intact. Micro-fine spray promotes versatile styling while ensuring a balanced, buildable application every time. Boasting a flexible, non-stick texture, it delivers maximum hold for lasting strength (minus the flaky residue).\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eVersatile, lightweight finishing spray\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eLong lasting, super strong hold\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNon-stick texture for a natural and flexible finish\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eWeather proof with optimal humidity resistance\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eEnriched with nourishing Coconut Oil and Hydrolysed Soy, Wheat and Corn Protein\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 150g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"features_title\"\u003eHow To Use:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"features_li\"\u003eShake 12Reasons The Absolute Finisher before use. Spray sparingly 20cm from hair. Use as a strong finishing spray.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067558744261,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704255-519x479.jpg?v=1775793202"},{"product_id":"12reasons-the-absolute-mousse-220g","title":"12Reasons The Absolute Mousse 220g","description":"\u003cdiv class=\"info_title\"\u003eTime To Build Your Best Body\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eDreaming of bigger, bolder hair? Create the body and bounce of your dreams with 12Reasons The Absolute Mousse. Ideal for enhancing curls and boosting volume, this weightless feeling mousse takes your hair from limp to luxurious in minutes. The opulent, micro foam formula dispenses into a lush, velvety mousse for an even and efficient application. Soft to the touch, it boasts maximum hold and minimal crunch for long lasting wear that looks as natural as it feels.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eLightweight feeling mousse\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eEnhances curls while boosting body and volume.\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eLong lasting, ultra-strong hold\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNatural feel and texture with flexible hold\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNo product build-up, can be shampooed or brushed out easily\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan friendly and not tested on animals\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSize: 220g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067561496773,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704256-519x479.jpg?v=1775793538"},{"product_id":"12reasons-absolute-wax-stick-12g","title":"12Reasons Absolute Wax Stick 12g","description":"\u003cdiv class=\"info_title\"\u003eThe Absolute Wax Stick\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eThe 12Reasons Absolute Wax Stick 12g instantly tames frizz and flyway's, delivering both strong hold and hydration. Perfect for slick backs, updos, and polished looks, it keeps hair neat and controlled all day long.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eSmooths frizz \u0026amp; flyaway\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eProvides strong hold while hydrating hair\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben \u0026amp; Sulphate Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCruelty Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067569656005,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704268-519x479.jpg?v=1775793633"},{"product_id":"12reasons-absolute-texturiser-powder-dark-brown-12g","title":"12Reasons Absolute Texturiser Powder Dark Brown 12g","description":"\u003cdiv class=\"info_title\"\u003eThe Absolute Texturiser Powder For Dark Brown Hair\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eInfuses colour and adds instant volume. Specially designed for dark brown hair tones, this texturiser powder creates lift and body for effortlessly fuller styles.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eInfuses colour \u0026amp; boosts volume\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eBest for darker hair colours\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben \u0026amp; Sulphate Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCruelty Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067577716933,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704273-519x479.jpg?v=1775793689"},{"product_id":"12reasons-absolute-texturiser-powder-black-12g","title":"12Reasons Absolute Texturiser Powder Black 12g","description":"\u003cdiv class=\"info_title\"\u003eThe Absolute Texturiser Powder For Dark Hair\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eInfuses colour and adds instant volume. Specially designed for darker hair tones, this texturiser powder creates lift and body for effortlessly fuller styles.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eInfuses colour \u0026amp; boosts volume\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eBest for darker hair colours\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben \u0026amp; Sulphate Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCruelty Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067578011845,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704269-519x479.jpg?v=1775793769"},{"product_id":"12reasons-absolute-leave-in-conditioning-spray-300ml","title":"12Reasons Absolute Leave In Conditioning Spray 300ml","description":"\u003cdiv class=\"info_title\"\u003eThe Absolute Leave In Conditioning Spray\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003e12Reasons Absolute Leave In Conditioning Spray 300ml richly nourishes, smooths, and adds radiant shine while reducing frizz and delivering deep hydration.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eNourishing\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSmooths \u0026amp; adds shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDeeply hydrates \u0026amp; reduces frizz\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben \u0026amp; Sulphate Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCruelty Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067581485253,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704272-519x479.jpg?v=1775793842"},{"product_id":"12reasons-absolute-illuminator-coat-spray-300ml","title":"12Reasons Absolute Illuminator Coat Spray 300ml","description":"\u003cdiv class=\"info_title\"\u003eThe Absolute Illuminator\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eExperience the brilliance of 12Reasons Absolute Illuminator Coat Spray 300ml. Nourish hair with Marula Oil while keeping it protected from the effects of humidity. Enhance natural radiance and add a glossy shine while smoothing frizz for a sleek finish.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eShields hair from the effects of humidity\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eEnhances shine\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eSmooths and reduces frizz\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eNourishes with Marula Oil\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben \u0026amp; Sulphate Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCruelty Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067582206149,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704267-519x479.jpg?v=1775793903"},{"product_id":"12reasons-absolute-heat-protectant-spray-300ml","title":"12Reasons Absolute Heat Protectant Spray 300ml","description":"\u003cdiv class=\"info_title\"\u003eThe Absolute Heat Protectant Spray\u003c\/div\u003e\n\u003cdiv class=\"info_text\"\u003eThe 12Reasons Absolute Heat Protectant Spray 300ml defends against heat styling, preventing damage and dryness, reducing frizz, and delivering lasting hydration.\u003c\/div\u003e\n\u003cdiv class=\"features_title\"\u003eFeatures:\u003c\/div\u003e\n\u003cul class=\"features_ul\"\u003e\n\u003cli class=\"”features_li”\"\u003eProtects hair from heat styling damage\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003ePrevents dryness \u0026amp; reduces frizz\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eProvides lasting hydration\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eParaben \u0026amp; Sulphate Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eCruelty Free\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eVegan\u003c\/li\u003e\n\u003cli class=\"”features_li”\"\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","offers":[{"title":"Default Title","offer_id":46067582795973,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/files\/GT-704271-519x479_fdfc19c5-e9c2-406b-987b-2ea4be73d008.jpg?v=1775794000"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0687\/6869\/collections\/download_1_138b289c-4578-4e24-8882-a94095540334.jpg?v=1775790898","url":"https:\/\/efxhair.co.nz\/collections\/12-reasons.oembed?page=2","provider":"EFX HAIR \u0026 BEAUTY- HAIR CARE WORLD","version":"1.0","type":"link"}