Description

The perfect foundational product to achieve styles with multidimensional fullness. High-performance polymers expand the hair shaft, while quinoa proteins strengthen and reinforce each strand. Achieve instant expansion and long-lasting body for an overall look that appears and feels fuller. A blend of vitamins and argan oil moisturizes for touchable and shiny hair without any stickiness.

• Creates a full foundation
• Instantly expands each strand from root to tip
• Increases dimension for long-lasting body
• Touchable, non-sticky finish

HOW TO USE

Apply a quarter-sized amount between palms. Distribute through damp hair from root to tip and blow-dry as usual.

Key Ingredients

• Argan Oil: extremely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish.
• Green Tea Leaf Extract: contains high concentration of polyphenol antioxidants to nourish hair and increase shine.
• Geranium Extract: helps strengthen hair strands.
• Jojoba Oil: moisturizes, imparts shine and adds softness to hair.

Key Selling Statement

Traditional “volumizers” provide vertical lift and height, while Moroccanoil Thickening Lotion takes a horizontal
approach to volume. By strengthening and expanding each individual hair strand, this product lays the foundation
for volume by creating multidimensional fullness from root to tip.